My brother-in-law had this ale and was a little vexed by the name of the ale…but the problem is the use of the name in conjunction with the graphic:
The graphic shows what looks like a drop of blood, with the word “ale”, going into a chalice. Needless to say, no “brewer’s art” can do this. I wonder what were the brewers thinking about?! Ale is good, but it’s not the Word of God! This borders on bad taste, at least.
Yet it could be corrected: change the word “ale” to “Christ” or a picture of a cross, showing that from the crucified and risen Lord Jesus comes the “Blood of the New Testament”, the Holy Communion. Johnny Hart pictured this Biblical truth another way in his comic “B.C.”:
Attend the Divine Service tomorrow,”… in which the Gospel is rightly taught and the Sacraments are rightly administered”! (From Article VII, The Augsburg Confession) His hands blessed the bread and gave the Cup of the new testament in His blood, as the Word is preached, FOR YOU!
Concordia and Koinonia 